Over the last year, more Americans have been ‘chilling at home’ than ever before. What are they doing with that extra time? Streaming TV and movies.
Furthermore, everyone in the family has their own shows, and they want to watch them separately, on-demand, and on the go.
Cloud TV is a way to host and share television and movies in the cloud the combines the best of both traditional (Pay) TV and online streaming platforms. Cloud TV maintains the scalability and variety of Pay TV, combined with the data and targeting allowed in OTT TV.
OTT TV vs Pay TV
OTT TV (or Over the Top Television) is video content users can stream over the internet rather than through traditional cable or satellite. Popular streaming platforms like Hulu, Netflix, Amazon Prime Video and Disney+ are all OTT TV platforms.
One of the biggest benefits of OTT TV is the ability to watch on any device, and family members can watch whatever they want. However, the main flaw is that consumers then have to subscribe to multiple platforms and manage several subscriptions.
Pay TV, however, is traditional television where users pay providers for a certain number of channels. Pay TV is easily scalable and offers a robust number of options but has been losing subscribers to OTT TV in recent years. It’s been holding on to subscribers due to live sports, but since the pandemic cancelled many events, many subscribers have jumped ship for OTT TV.
Cloud TV Is the Future
Cloud TV for operators is becoming more popular and is likely the future of how consumers will consumer shows and movies. It will combine multiple streaming services in one platform, while maintaining the scalability of Pay TV and the portability and convenience of OTT TV.
Looking for a cloud TV solution? Learn more about cloud TV and how to get help at this website.