Editor's PickForex5 Emerging Digital Marketing Trends; Demand for Content Increases by 71% Despite COVID

November 1, 2021

In a survey by leading U.S. content creation platform Verblio of over 100 digital marketing agency owners and experts, most said that they have seen an increase in business over the last 12 months despite the impact of the COVID-19 pandemic, with 71% stating that demand for content for online marketing has grown specifically.

75% expect further growth in content marketing industry

Asked questions relating to challenges faced over the past year regarding content marketing processes, and the “secrets” behind digital content marketing success, the agencies said they have added over nine new clients and lost less than four in the past year, while 75% said they expect further growth in the industry.

Furthermore, 75% of those surveyed said they expect revenue from content marketing to rise over the year to come—only 3% said they expected a decrease in revenue. With effective marketing tools from trusted partners such as https://www.12handz.com/—designed especially for small and medium sized businesses (SME)—enterprises can reach more potential customers on Google, social media, or via email, than ever before.

Here are a few other significant trends dominating the digital marketing industry:

Content pricing: social media posts are least expensive

On average, Verblio found that agencies charge $2,000 or more for interactive marketing campaigns, while social media posts are the least expensive form of content, coming in on average at a cost of $130.

Blogs profitable content type

While interactive campaigns command the highest price, blogs come out tops in terms of generating profits. 62% of agencies surveyed said blogs are their most profitable content offerings, while landing pages found the second spot—42% of those surveyed said they are a leading profit generator.

Social media is most popular method for promotion

That some form of promotion is essential to results, was a nearly unanimous conclusion, and social media for their clients finished as the popular method, according to 79% of agencies. 18%, however, still admit to paying for link marketing and other forms of coverage.

Content creators plan to expand blog offerings

Asked what marketing experts plan to invest in the most over the next five years, the answer was blogs and blogging; 61% of content creators plan to swell their blog offerings, while landing pages and video marketing followed.

Top 10 digital marketing tools

71% of surveyed agencies said they depend on certain tools for their digital marketing success—29%, surprisingly, said they don’t use any particular tools.

Rated from one to 10, here are the tools digital marketing agencies rated tops: Asana, Monday.com, Hotjar, SEMRush, crazyegg, Trello, 99designs, ahrefs, Lucky orange, accelo.

Leave a Reply

Your email address will not be published. Required fields are marked *

Disclaimer: SmartPeopleMail.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2021 SmartPeopleMail. All Rights Reserved.

Subscribe for FREE today and get your daily shot of smart news about the Economy and Investing.
We are dedicated to keeping any data we collect from you — safe and secure. Here you can read our privacy policy.