StockIrish hotel tech pioneer Avvio has just joined forces with US private equity backed Sceptre Hospitality Resources.

November 22, 2022

Ireland’s leading hotel tech company joins the team of US private equity backed Sceptre Hospitality Resources.

Irish hotel tech pioneer Avvio has just joined forces with US private equity backed Sceptre Hospitality Resources. This will bring together two of the industry’s most dynamic and entrepreneurial companies, and follows Serent Capital’s investment in SHR in 2020. With this acquisition, Serent Capital sponsored the takeover of Avvio through Sceptre to create a technology powerhouse for independent hotels and chains with unrivaled customer support across the world.

Avvio is a rapidly growing Irish company that specializes in hotel technology. We’ve been providing solutions to 500 hotels around the world since 2017. Thanks to our proprietary AI-powered booking engine, members of Avvio have over £400 million worth of transactions per year.

Headquartered in Houston, Texas, SHR is a revenue-generating platform that helps hotels execute the best revenue generation strategies through its tightly integrated CRS, CRM, and RMS systems. It supports over 1500 independent, group, casino and long-stay hotels, manages 6.6 million reservations, sells 19 million room nights and drives £2 billion revenue per year through its Windsurfer CRS.

Serent Capital is a growth-focused private equity firm that invests in software and technology-based companies with passionate founders. We have over £4 billion worth of assets under management at the moment.

The coming together of Avvio and SHR into a single company will be greater than the sum of the parts. Myself and Rod Jimenez, CEO of SHR are long-time entrepreneurs who understand the importance of providing excellent customer service each and every day. Both companies are innovative and have a challenger mindset. I can’t wait to see what we can achieve together.

SHR’s CEO, Rod Jimenez, commented: “Both SHR and Avvio are much loved brands that are passionate about providing world-class revenue generating technology solutions to independent and group hotels. They want these hotels to deliver the best brand experience to their guests in the most profitable way possible.”

We are excited to introduce into the SHR Windsurfer CRS, as it will become one of the leading customer management software solutions for sales frontline teams and help deliver an engaging customer experience with enterprise-level automation.

“Avvio and SHR share a complementary global customer footprint and products, which will fuel scalable global growth backed by deep local knowledge and incredible customer support. I’m convinced that together, we can become the first-choice provider for forward-thinking hotels around the world that truly care about providing an outstanding experience for their customers.”

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