Ford CFO Optimistic on EV Business Despite Big Loss in 2022 The automotive industry is undergoing a major transformation as electric vehicles (EVs) become more popular. Ford, one of the world's largest automakers, is no exception. Despite a big loss in 2022, the company's CFO is optimistic about the future of its EV business. In 2022, Ford reported a net loss of $1.3 billion due to the global chip shortage and rising commodity prices. However, the company's CFO, John Lawler, believes that the future is bright for Ford's EV business. In a recent interview, Lawler said that he is very optimistic about the company's EV strategy. Ford has invested heavily in EVs in recent years, with plans to spend $22 billion on electrification by 2025. The company has already launched several EV models, including the Mustang Mach-E and the F-150 Lightning. These vehicles have received positive reviews and are selling well. Lawler believes that Ford's EV business will continue to grow in the coming years. He cited several factors that will drive this growth, including government incentives, increasing consumer demand, and improvements in battery technology. Government incentives are a key driver of EV adoption, and many countries are offering generous subsidies to encourage consumers to switch to electric. In the US, for example, buyers of EVs can receive a federal tax credit of up to $7,500. Lawler believes that these incentives will continue to be a major factor in driving EV sales. Consumer demand for EVs is also increasing, as more people become aware of the environmental benefits of electric vehicles. Lawler noted that Ford's research shows that 70% of consumers are interested in buying an EV. As more EV models become available and prices come down, Lawler expects this demand to continue to grow. Finally, Lawler believes that improvements in battery technology will make EVs more practical and affordable. Ford is working on developing its own battery technology, which it hopes will give it a competitive advantage in the EV market. Despite the challenges that Ford has faced in 2022, Lawler remains optimistic about the company's future. He believes that Ford's investment in EVs will pay off in the long run, and that the company will be a major player in the growing EV market. In conclusion, Ford's CFO is optimistic about the future of the company's EV business, despite a big loss in 2022. He believes that government incentives, increasing consumer demand, and improvements in battery technology will drive the growth of Ford's EV business in the coming years. As the automotive industry continues to evolve, it will be interesting to see how Ford and other automakers adapt to the changing landscape.