In the world of online dating, there are a few key players that dominate the market. However, one dating stock has been quietly making waves in the industry with its impressive growth rate. Match Group, the parent company of popular dating apps such as Tinder, Hinge, and OkCupid, has been steadily increasing its revenue and user base, making it one of the best-performing stocks in Citi's internet sphere. Match Group's revenue has been on a steady upward trajectory, with a 19% increase in 2019 and a 17% increase in 2020. This growth can be attributed to the company's successful acquisition strategy, as well as its ability to adapt to changing consumer preferences. In recent years, Match Group has acquired several popular dating apps, including Hinge and Plenty of Fish, which has helped to expand its user base and increase revenue. In addition to its acquisition strategy, Match Group has also been successful in adapting to changing consumer preferences. The company has introduced new features to its apps, such as video chat and virtual events, to cater to users who are looking for more than just a traditional dating experience. This has helped to attract a wider range of users, including those who are looking for more meaningful connections. Match Group's success can also be attributed to its strong brand recognition. The company's flagship app, Tinder, has become synonymous with online dating, and its popularity has helped to drive users to other Match Group apps. This has created a network effect, where users are more likely to use multiple Match Group apps, which has helped to increase revenue and user engagement. Overall, Match Group's impressive growth rate and strong brand recognition make it a promising investment opportunity in the online dating industry. As the company continues to expand its user base and introduce new features, it is likely to continue its upward trajectory and remain one of the top performers in Citi's internet sphere.