Cutting your daily latte to save money has become a personal-finance cliché. In fact, it even has a name, “The Latte Factor,” taken from a book by author David Bach, who notes that the advice really isn’t about the coffee drink. “This classic snippet of personal finance advice isn’t specifically anti-Starbucks. ‘Lattes’ are a metaphor […]

Cheap clothes are only a bargain if they actually show up. That is the quiet trade-off behind ultra-low-price online shopping. The $9 price looks like a steal until the package is marked delivered and never reaches your door. Most shoppers shrug it off. A few dollars feels too small to fight over, and chasing a […]

Kroger’s CEO Gregory Foran wants to simplify the company’s discounting system. That’s going to take time, and it won’t always mean lower prices, but his goal is clearly presented value, not being the cheapest grocery offering. In reality, most grocery chains can’t compete with Walmart and Costco when it comes to overall pricing. That’s something […]