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October 15, 2026Justin Timberlake co-founds PRODA brand taking on Coca-Cola and Pepsi

Traditional soda has long faced criticism for its sugar content and limited nutritional benefits. Now, beverage companies are looking for ways to give consumers familiar flavors while adding ingredients such as protein and prebiotic fiber. Major players, including Coca-Cola, PepsiCo, and Nestlé, have been expanding their beverage portfolios as competition in the better-for-you drinks market […]

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